Just when you thought ranking higher on Google Maps was a near impossible task for your business…!
Landing Pages to Improve Your Website’s Google Search (both listed and Google Maps Ranking)!
Did you know that 75% to 80% of your leads will come directly from Google Maps?
From small to mid-sized; legal to entrepreneurial; old to new – establishing a high-ranking Google Maps position is imperative for generating new leads through your business. What exactly do landing pages have to do with this?
The goal of all businesses (digitally) is pretty simple: to increase their digital footprint, ubiquity, and overall brand identity (Hey Be Spoke). When we create location-specific landing pages for your business (be it “Bryn Mawr Health Food,” or “Auto Wraps Cherry Hill, NJ,” or “Personalized Tutoring Philadelphia, PA”) – it furthers the case for what I call “brand ubiquity” on Google. This generates new, additional, legitimate content for your business on your website, which Google (and other search consoles) can conveniently pick up on! Invariably, authoritative backlinks combined with location-specific landing pages (hidden – but *real* – pages on your site with perma-links) helps Google’s algorithmic “brain” determine further credibility for your brand!
Of course – you need to perform on-page SEO for your new landing pages.
The H1, H2, H3 headers and P1, P2, P3 paragraph titles should all have a specific goal in mind; considering who you are trying to draw in. Location reference is equally critical when writing your headers and content on each of the landing pages, as well as using demonstrative adjectives and “calls-to-action.” Remember: the “matching principle!” As I alluded to before, your goals should “match” your content, which should also “match” your Google Business Profile offerings. Consistency is key, which is par the course for most SEO strategies.
Yes – PPC ads do make a difference in all of this!
According to a recent survey amongst local Philadelphia-based businesses: local businesses that started running comprehensive, PPC ads campaigns through newly created landing pages generated 40% more leads via their site in less than one “1” month!
It’s no surprise…Google rewards businesses that do business with Google. When you advertise with Google, your website is in a better position – from both paid AND organic standpoints – to get “picked up” on local searches, as well as Google Maps. These are all salient reasons to launch a Google Ads campaign, coupled with a landing page-oriented SEO strategy. Our team can help you with this ASAP!
Schedule your consultation today at: https://dynamicwaveconsulting.com/contact-us/ – let us help you generate new leads for your business…efficiently and consultatively!
Bruce (MBA – Villanova University); 610-316-1112
Top-Rated Marketing, based in Philadelphia, PA.
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