Author name: Bruce Leto, Jr.

Direct marketing is often forgotten by many businesses, especially small businesses and startups that don’t have much understanding or experience with it. In this digital age, most business owners assume that digital marketing is all that’s needed, but that couldn’t be more far from the reality. Here at Dynamic Wave, we strive to provide a plethora of services and solutions to help businesses solve their unique problems and achieve their business goals. Since our inception, we’ve proven our capabilities on a variety of expertise ranging from direct marketing and social media marketing to UI/UX design. Because of our versatility and commitment to our craft, we’ve established ourselves as a true company that’s worth the investment. In fact, Clutch has ranked Dynamic Wave Consulting among its list of game-changing direct marketing agencies. Direct Marketing Game-Changer – Dynamic Wave Consulting (based in Philadelphia, PA) For further context, Clutch is a Washington DC-based reviews and ratings platform that’s designed to help browsers navigate through different B2B industries across the globe. The website is known for its extensive collection of data-driven content encompassing different sectors like marketing, information technology, and business services. According to the platform, they only bestow the game-changer rank to the trustworthy and hardworking companies that have proven themselves over the years. Considering how your company is, it means a lot to see us already being spotlighted for our commitment and quality. We owe this rank to our awesome clients who’ve entrusted us with their projects and have put their faith in us. Thank you so much to everyone who believed in Dynamic Wave Consulting! Thank you so much for showing your support and trust. We can’t wait to welcome more exciting opportunities like this with you all moving forward. “Dynamic Wave Consulting is very professional and is responsive to my communications — they answer all my questions, no matter how many times I ask them. Dynamic Wave Consulting always ensures that I’m happy with the deliverables, checking in with me throughout the project.” — CEO, Trini Nikki “The service I received was professional and informative. They are so well-versed in this subject matter. They are really experts in every sense of the word. I sense he has a real passion for his work and is patient and willing to educate customers like me who don’t have a deeper understanding of internet and social media marketing.” — Sole Proprietor, www.PianoNotesShop.com Ready to work with our award-winning team? Ride a big wave to success with us! Connect with us and let’s work together. 

If You’re a Small Business (in the Greater Philadelphia, PA Area) – Odds are that you are Looking to Experience Greater Business Growth during this Holiday Season. We’ve all been there…the “holiday business slow down.” However, there are several ways that you can strategically navigate around this time of year – and in this blog post, we will provide you with a few strategic recommendations (from digital marketing, SEO, web design standpoint(s); to grab the attention of your prospects/customers this the 2023-2024 holiday season! 1.) Offer Holiday Discount Incentives (through strategic e-blasts): Around the holidays, it is paramount to engage your consumers/client base by posting special offerings, referral discounts, etc. Whether offering 10% off of in-store physical products, or an electronic gift card that can be redeemed through Black Friday/Cyber Monday – give your customers a little added incentive to shop with you this holiday season (or enlist your services, if your business provides specific services). 2.) Spruce Up Your Website with Holiday Pop-Ups & Content: If your business is offering seasonal products (or even discounts, as mentioned above), make sure that your website reflects this, as such. The on-page content-related additions can help boost your organic SEO, thus benefitting your search ranking on Google (and other search consoles). 3.) Update Your Google Business Profile, Accordingly: Based on the latest algorithms (as several of Dynamic Wave’s previous blog posts make mention of): Google Maps prioritizes businesses (in local, nearby searches) which frequently update their profiles via person-specific, relevant, location-oriented, and authoritative NEW content. 4.) Google Ads: Again, you probably want to make sure these ads are hyper-specific, locally-targeted, and accurately reflecting of your holiday sales objectives. Remember: Google tends to “reward” ads that are demonstrative, numbers-based, location-specific; and, make claims which can be backed, substantiated, & legitimized. Dynamic Wave can help you optimize your business’s Google Ads/PPC campaign(s), accordingly. 2023 Clutch Champions – Schedule Your Free Consultation with Us Today: www.dynamicwaveconsulting.com/contact-us #WebDesign #Philadelphia #HolidayMarketing #Discount #GoogleBusiness #Incentives #CyberMondayPhiladelphia #PhiladelphiaSEO #EBlasts #ContentMarketing

DesignRush, a B2B marketplace connecting businesses with design, marketing, and SEO agencies, identified the best digital marketing agencies “[which] help brands enhance customer engagement and conversion across various platforms.” These firms were then aggregated into a list, sent to Yahoo! Finance (with more than 170,000,000 visitors a month), and published accordingly! Pleased to Report that Dynamic Wave Consulting – based in Philadelphia, PA – was rated as a Top Five “5” Digital Marketing Firm on this List! From web design to marketing to SEO – as Yahoo! Finance identified, Dynamic Wave’s marketing efficacy will help build your business strategically, consultatively, and digitally. Talk to us: www.dynamicwaveconsulting.com/contact-us #WebDesign #Philadelphia #DynamicWave #DigitalMarketing #YahooFinance #TopRated #List #Nationwide #LeadGeneration #RevenueGrowth

From lead-optimized, award-winning website designs, to SEO (which can improve your business’s local search ranking on Google), to brand management and ongoing marketing – our clients have grown their businesses through our collaborative work together. Some of the largest national law firms, tech consulting agencies, and energy companies have strategically partnered with our versatile team at Dynamic Wave. From A Satisfied Philadelphia-Based Client, Personal Injury Lawyer Attorney Thomas Oakes: “I am so grateful that I found Dynamic Wave Consulting. Bruce and his team performed a complete overhaul of my law firm’s website – the result is remarkable. Not only has Bruce mastered the required technical skills, he has an artistic eye for aesthetics that simply can’t be taught. Before beginning the project, Bruce took the time to understand my company, my goals for the website, and how his work fit into a larger marketing strategy. During the process, he asked for feedback to ensure the work was headed in the right direction. And then after he was done, he revised each page of the site to my preference. It is rare to find someone that cares about your website as much as you do.” Via International Web Excellence Awards, to DesignRush, to Top 100 Magazine, to Impressions Media’s “10 Best Network“ – our industry awards and recognition speaks for itself! Check out our informational video (above) and learn about how we can help you – whether your growing business is based in Bala Cynwyd, Narberth, or even Mt. Laurel, NJ! We are here to help you – consultatively, collaboratively, and effectively. Talk to us: www.dynamicwaveconsulting.com/contact-us #WebDesign #Philadelphia #DynamicWave #Marketing #BrynMawr #Villanova #SEOMainLine #SEO #eCommerce #WebsiteBuild

“Responsive.” We’ve all heard it. Sure – any website can “respond,” *but is your website “responsive?”* Have you taken a look at how your website *appears* on desktop, mobile, AND tablet? Many web design firms out there claim that they can build your Philadelphia-Based Business a “fully responsive” website; however, they are missing one or two critical elements – which can ultimately undercut your SEO performance (and subsequent lead generation) if executed improperly. Good News: Dynamic Wave Consulting (#1 Rated Web Design Firm in Philadelphia; Certified Wix Experts) Can Create A Fully Responsive Website For Your Business. Having amassed multiple local, national, and international web design awards as Certified Wix Experts, Dynamic Wave Consulting (based in Greater Philadelphia & the South Jersey Area) has another tool in its arsenal to equip your business website with the features it needs to 1.) perform quickly, 2.) appeal & appear responsive across all devices (mobile, tablet, and desktop); and, 3.) rank high on local Google Searches. The Wix Editor X tool is our newly utilized site builder option – on the Wix platform – which we are setting our new clients up on (having created websites for clients in the Real Estate Technology, Nonprofit, Consulting, and Entertainment industries on this platform). Again, the *key* benefit of having a website built on Wix Editor X is that it can be optimized for all platforms: desktop, mobile, and tablet (a feature which many current site builders presently lack). From custom code to CSS Grid to enhanced content creation opportunities – new features, on the Editor X platform, can all help improve your website’s performance, speed, and interactivity. Why is this important? A Website That Is Fully Responsive Across All Platforms (and Performs With Quicker Load Speed) Will End Up Improving Your Google Ranking. Building a website on the Editor X platform doesn’t just guarantee that you’ll perform well on Google, generate leads, etc. – content generation remains of the essence. From Yoast, we’ll want to incorporate proprietary content (case studies, testimonials, pictures, etc), keyword integration (backed by keyword research), integrate necessary tags, and avoid duplicative content. At Dynamic Wave Consulting, our websites pass all of the necessary tests to position your business (from Bryn Mawr, to Haverford, to Villanova, PA) for digital success. Design is the first part; however, functionality, responsiveness, and a well-considered SEO strategy (with performance speed) will help you rank higher on Google and ultimately generate new leads to your website. Let’s build your business fully responsive website – talk to us: www.dynamicwaveconsulting.com/contact-us #FullyResponsive #Website #SEO #Google #EditorX #CertifiedWix #Experts #AwardWinning #PerformanceSpeed

At this point in the fiscal year, many businesses have an idea of what their marketing budget is…or was. Invariably, you’ll need to continue “pushing” your message/call-to-action out there (from visibility in Bryn Mawr, to Haverford, to Philadelphia); while “pulling” in new prospects, clients, and partners via strategic brand identity endeavors – in order to dominate your industry competition this summer. So, if you want to demarcate general “marketing” into two “2” categories: “push” and “pull”…both are worth mentioning and implementing into your business strategy for Q3 and Q4. We will describe both actionable strategies (below) in a little more detail. “Push” Marketing Involves Directly Messaging Your Brand’s “Call-To-Action” to Potential Leads, Prospects, and Clients. Hence the image above, “push” marketing (per HubSpot) can entail hyper-targeted display ads on social media to your constituents, direct mail appeals (perhaps advertising free consultations or branding assistance), or even large billboard/physical ads. The aforementioned strategies not only get your message out there in a compelling, responsive fashion – but also help further your brand identity (building incipient “brand equity” amongst prospects and audience members – sensory stimulation offering a direct, or indirect, “foot in the door”). “Pull” Marketing Involves Subtler Tactics – Aimed At Planting the Initial Seed in Your Prospect’s Mind via Digital Tags, Search Authority, and Content. “Pull” Marketing tends to be a bit more subtle. From writing keyword-driven, content-enhanced blog articles for your brand, to improving your Google My Business Presence, to improving your On-Page SEO strategies on your business website – the goal of this is to create a ubiquitous digital footprint for your business with strong social proof. According to Trust Pilot, social proof allows your most satisfied clients to tell a compelling (and empowering) story about your brand. Up to 75% of new prospects make a decision on using or consuming from a business first based on their Google Reviews (the good news, we can help you improve your social proof online)! At Dynamic Wave Consulting, we can help create a robust, strategic “push-and-pull” marketing strategy for your business designed to improve brand identity/brand equity while also directly appealing to new prospects, constituents, and clients. Schedule a no-risk SEO, marketing, web design, or advertising consultation with us today at: www.dynamicwaveconsulting.com/contact-us #PullMarketing #PushMarketing #SEO #Consultation #Guidance #Philadelphia #MainLine #JerseyShore #SalesStrategies #DigitalFootprint #GoogleBusiness

Yesterday, DesignRush featured Dynamic Wave Consulting – Greater Philadelphia‘s “Text Friday” website design in its Award Spotlight re: “14 Best Web Designs With Bold Colors…” DesignRush is an agency marketplace for B2B/B2C marketing/web design service providers, with nearly 400,000 visitors a month! From SEO agencies, to content builders, to high-end web developers – you can find exactly what you need to fulfill your digital needs on DesignRush. Our Text Friday site displays a modern, tech-friendly, responsive design and relatively unconventional (bold) color scheme. Additionally, you can find animated GIF’s, contact form tables, and supplementary responsive widgets on our Text Friday website – incorporating elements of dynamic flair, originality, and a seamless UI/UX experience. With Dynamic Wave Consulting, our websites are built for clients to generate leads, impressions, and leave a lasting “wow” factor – starting with the homepage. Interested in having an award-winning, responsive, lead-optimized website built for your agency? Schedule your free web design/marketing consultation with us today at: www.dynamicwaveconsulting.com/contact-us #TextFriday #DesignRush #WebDesign #Awards #BoldColors #ResponsiveDesign #Marketing

Gone are the days when the discrepancy between a site designed in the Wix Platform versus the WordPress Platform were insurmountable. Nowadays, Wix is the market leader in the Simple Website Builder category, according to Tooltester. It is predicted that the number of worldwide Wix users – as well as overall market share – will increase exponentially in the upcoming years. Currently, there are 234 million Wix users (end of Q2 2022), with nearly 10 million premium subscribers – a number which is constantly growing. In between our UpCity National Excellence Award in 2022, a Vega Digital Award for Best Art Direction, and placement on Expertise as a Top SEO Firm in Camden, NJ – Impression’s Media’s “10 Best Design” fortunately recognized this – ranking Dynamic Wave Consulting as Philadelphia’s #1 Rated Design Firm (focusing on the Wix platform). Being well-versed in the Wix platform has both tangible (and intangible) benefits for our clients – in Greater Philadelphia and beyond. 1.) The DIY Nature of a Wix-Maintained Website: Once we create an award-winning website for your business – all it takes is our one “1” training workshop, and you should be well on your way! According to 80% of business owners, managing their site on the Wix platform (versus another site builder) is significantly more straightforward, doable, and efficient. 2.) Integrated Through Google Business & SEO-Compatible: Wix websites (in the “Marketing Integrations” section) can seamlessly be integrated through the Google Business profile for your brand. Again, this is important (coupled with strategic on/off-page SEO) because nearly three-quarters of your leads will come directly from Google Maps! 3.) Wix CRM & E-Blasts: You heard it correctly, Wix does have a built-in CRM system – where you can engage and manage your active (and lapsed constituents). Tip: it’s important to communicate with your constituents at least two “2” times each month – consider offering them free workshops, phone consultations, and/or guidance! 4.) Mobile Friendly. Websites that perform better on mobile tend to rank even higher on search consoles. Rebrandly Survey respondents reported that they were 70% more likely to return to a website that was, in fact, mobile responsive. Lastly, Wix websites just look good. With less coding, site maps, and internal architecture – it’s easier than ever to build you a brand-appropriate, aesthetically pleasing, and user-friendly Wix website (in one to two weeks, or less)! If all this sounds great to you, learn more about our process by visiting our website. Schedule a free, 15-minute marketing consultation with us to get started on your very own Wix website! Bruce (MBA – Villanova University); 610-316-1112 #DynamicWaveConsulting #TopRated #WixFirm #DesignRush #10Best #Responsive #SEO #Design #Website #Development #SEO

Out-of-home (OOH) advertising is what was once known as traditional advertising, or simply advertising in the days before the mass acceptance of the internet. These include billboards, advertisements on public transportation, kiosks, and so on. Did you know that nearly 80% of new businesses have shifted their advertising methods to strictly digital (including Google, Social Media, LinkedIn, etc)? OOH advertising is still a potent tool available to modern businesses willing to use them. Our job is to help these companies do so effectively. We’ve generally succeeded in this task because we’ve just been awarded as one of the most reviewed and recommended OOH agencies in the world on The Manifest (along with other Top Rated Digital Marketing Agencies in Philadelphia, PA). The Manifest is a B2B buyers guide that helps companies connect with their ideal project partners. They accomplish this by creating rankings of the top performers in various industries. These work in conjunction with their awards program which highlights teams that made lasting impressions on their respective audiences. Our team at Dynamic Wave Consulting would like to thank all our clients both past and current for all their contributions to making this award possible. The initiative they showed in publishing reviews of our performance proves the kind of support they have for our team and the work we do. This is something we don’t easily forget or take for granted. The goal as we near the end of the year is to maintain these great relationships and carry all this goodwill into 2023. We want to maintain our connection with our clients and continue giving them reasons for partnering with us on their future projects. This is something we truly believe we can accomplish. If all this sounds great to you, learn more about our team by visiting our website. Schedule a free, 15-minute marketing consultation with us to get started on your very own OOH advertising campaign. Bruce (MBA – Villanova University); 610-316-1112 #DynamicWaveConsulting #Marketing #Winning #LandingPages #GooglePPC #LeadGenerationPhiladelphia #JerseyShoreMarketing #AvalonNjMarketing #VillanovaWebDesign

Just when you thought ranking higher on Google Maps was a near impossible task for your business…! Did you know that 75% to 80% of your leads will come directly from Google Maps? From small to mid-sized; legal to entrepreneurial; old to new – establishing a high-ranking Google Maps position is imperative for generating new leads through your business. What exactly do landing pages have to do with this? The goal of all businesses (digitally) is pretty simple: to increase their digital footprint, ubiquity, and overall brand identity (Hey Be Spoke). When we create location-specific landing pages for your business (be it “Bryn Mawr Health Food,” or “Auto Wraps Cherry Hill, NJ,” or “Personalized Tutoring Philadelphia, PA”) – it furthers the case for what I call “brand ubiquity” on Google. This generates new, additional, legitimate content for your business on your website, which Google (and other search consoles) can conveniently pick up on! Invariably, authoritative backlinks combined with location-specific landing pages (hidden – but *real* – pages on your site with perma-links) helps Google’s algorithmic “brain” determine further credibility for your brand! Of course – you need to perform on-page SEO for your new landing pages. The H1, H2, H3 headers and P1, P2, P3 paragraph titles should all have a specific goal in mind; considering who you are trying to draw in. Location reference is equally critical when writing your headers and content on each of the landing pages, as well as using demonstrative adjectives and “calls-to-action.” Remember: the “matching principle!” As I alluded to before, your goals should “match” your content, which should also “match” your Google Business Profile offerings. Consistency is key, which is par the course for most SEO strategies. Yes – PPC ads do make a difference in all of this! According to a recent survey amongst local Philadelphia-based businesses: local businesses that started running comprehensive, PPC ads campaigns through newly created landing pages generated 40% more leads via their site in less than one “1” month! It’s no surprise…Google rewards businesses that do business with Google. When you advertise with Google, your website is in a better position – from both paid AND organic standpoints – to get “picked up” on local searches, as well as Google Maps. These are all salient reasons to launch a Google Ads campaign, coupled with a landing page-oriented SEO strategy. Our team can help you with this ASAP! Schedule your consultation today at: https://dynamicwaveconsulting.com/contact-us/ – let us help you generate new leads for your business…efficiently and consultatively! Bruce (MBA – Villanova University); 610-316-1112 #DynamicWaveConsulting #Marketing #Winning #LandingPages #GooglePPC #LeadGenerationPhiladelphia #BrynMawrMarketing #VillanovaWebDesign