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Dynamic Wave Specializes in marketing for contractors Hardscapers, Roofers and Trade Industry Businesses – so when we meet local business owners, the first thing they often want to know is, “what marketing will get me the best marketing ROI?” But typically, the answer to what marketing will get the best ROI isn’t an answer someone wants to hear. Google ads, for example, can BECOME a marketing ROI cash cow for contractors and trade businesses – but it often isn’t right out of the gates. Great marketing ROI takes patience and ongoing work to get it performing optimally. We often take over ads campaigns for companies and see tragic marketing ROI – campaigns where the average cost of a lead is hundreds of dollars. But time and time again, we take those challenged campaigns and double the ROI, and double it again and again. We’ve literally had accounts with a cost per conversion over $500 and now the cost is around $12. We’ve had smaller ticket price accounts start with conversions costing $40-100 and now the cost for a sale is under $3. The common denominator: we make return on investment return exponentially better and better. Best Marketing ROI for Trade Businesses isn’t a WHAT but a HOW So the secret to great marketing ROI for trade businesses, contractors, roofers, etc. isn’t something new that you haven’t tried — it’s making your current marketing ROI better through a systematic approach and deep industry expertise. The real secret to trade marketing ROI isn’t what to do, but how to do it better, more efficiently, and more consistently. If you feel like you’ve tried Google Ads and “it didn’t work,” or you invested in SEO and the results were underwhelming, or you put time and money into social media and the buzz never materialized — the good news is you weren’t wrong to try those channels. Those strategies do work. What was missing wasn’t effort or budget, but a marketing partner who understands how trade businesses actually win customers and can leverage those tools correctly. Is there a “recipe” for strong marketing ROI? Yes — and it changes by industry, service area, seasonality, and competition. That’s why Dynamic Wave specializes in trade business marketing. We’ve identified what works, why it works, and how to repeat it across similar industries using local market insights and a proven, systematic approach. From digital marketing, SEO and geo-targeting, Google Maps optimization, and lead generation to social media marketing, lead-optimized website design, traditional and outdoor advertising, vehicle wraps, and more — we don’t just offer these services, we apply them specifically to your industry. So maybe the real secret to trade marketing ROI isn’t what you do — it’s who you trust to help you do it right. Contact Dynamic Wave Consulting today for your free marketing ROI consultation.

What is the Best Service Industry or best roofing marketing strategy? When we rub shoulders with business owners and tell them we specialize in trade and service industry businesses, we’ll often get questions like, “What is the best roofing company marketing strategy” or “what is kind of marketing should a contractor be doing?” This is a great question – but typically people want a “silver bullet” for their marketing because they feel like they’ve tried everything – but without great success. The reality is that we live in an age when the game is a little bit rigged. Many things like the Google algorithm heavily favor content coming from Google. Surprised? So to get higher in SEO, when you ALSO have a great Google Business Profile AND are Advertising on Google Search AND Utilizing Google Local, the net result is that everything feeds off the other services and you get a net result that exceeds any of the individual components if done alone. So the one best roofing marketing strategy doesn’t boil down to one thing – rather the best marketing strategy is a unified strategy that balances and leverages the available options to create a unified whole. We are biased – but our agency is arguably the best marketing agency for roofing and trade businesses. We get great results utilizing Google ads OR Google Local OR SEO OR geotargeting OR Google Maps. But the BEST results we see are when companies play the Google game and employ a diversified marketing strategy that leverages all the available options. Everything is connected and feeds off the other marketing components – Google ads increase SEO page rank; Optimized Google Business increases organic search; A well optimized website with SEO targeted landing pages brings down click costs with ads and increases “quality score”, which improves ad position to put you above competitors. Is it rigged… a little. But understanding how this all works together gives you a competitive edge. Moreover, when you utilize a marketing agency that specializes in your industry, knows the local market, knows how to leverage different marketing products for optimal results, perhaps the “best” marketing strategy for roofing or service industries is to hire Dynamic Wave Consulting. We specialize in digital marketing for roofing companies and trade businesses as well as, SEO & geotargeting, Google maps optimization, lead generation, social media marketing, lead-optimized website design and development, traditional advertising, outdoor advertising and vehicle wraps and much more. Schedule your free roofing marketing consultation today.

What is the Best Marketing for Contractors – and can you leverage AI to get an edge? There is no doubt that AI is changing the world in many profound ways. But can you use AI produce the best marketing for contractors to get ahead of the curve when it comes to marketing – especially for contractors and trade businesses? Not a simple question – because there are many facets to the ways AI can help businesses – but there are also a lot of ways good old-fashioned “AI” (Actual Intelligence) prevails. As a marketing agency that specializes in the best marketing for contractors and trade businesses, we are constantly asked things like “what’s the best marketing for my business” or “what new marketing ideas do you have for contractors?” The truth is that many of the best ROI marketing ideas for contractors aren’t new – but the key is in the execution of things that “didn’t work.” For example, we’ve had clients tell us that we got them better results on their Google ads than every agency they’ve ever hired – PUT TOGETHER! So the problem wasn’t that they were utilizing the wrong marketing vehicles… they just had people who couldn’t drive. But what about AI’s influence now in things like Google Ads? Google ads now has their AI Beta Max campaigns as well as AI assistants. Does it work? I wish I could say it does – it would make my job a little easier if AI could get the results we do for our clients and we just set a campaign on auto pilot. But what we find over and over when we test a marketing campaign – especially for our service-industry clients such as contractors or roofing companies is the AI campaigns barely get leads. Why? AI can and should be leveraged as much as possible – but we should also recognize its limitations – especially as it relates to coming up with the best marketing for contractors or trade businesses. When it comes to marketing for contractors and service trades, going with Actual Intelligence and local marketing expertise is still the best plan to find the right strategies to get your company the marketing results it needs. We specialize in digital marketing for contractors, SEO & geotargeting for trade businesses, Google maps optimization, lead generation, social media marketing, lead-optimized website design and development, traditional advertising, outdoor advertising and vehicle wraps and much more. Contact Dynamic Wave Consulting for a Free Consultation Today.

The most common thing we hear when people first come to us for website design help is that they feel like they are held hostage by their old web design company. Web design companies can often do sneaky things that give them control over a company’s website in various ways, which, unfortunately, makes the company who hired the web designer feel powerless and beholden to keep going back to the company holding all the keys. Dynamic Wave Consulting believes that the best business relationships aren’t built through manufactured necessity, but rather mutual trust. Here are the ways we typically see people stuck w/ old web design companies and how to avoid these pitfalls when choosing a web design company. 1. Get All Your Login Credentials to Hosting AND Site Editor AND Domain Name and Store them In A Safe Place Probably the most common thing we see if people have no logins to their website editor or hosting or domain name or all of the above. Some websites are built on platforms like Wix or Shopify and you don’t need to worry about where the website files are stored. But other sites like WordPress or custom-built sites requires hosting companies to store the files and database. A Web company often will be reluctant to share logins to hosting and tell you they don’t want you messing up the back-end. But the reality is, you should have access to everything related to your website. You need to know how to get into your site editor, your hosting account and your domain name registrar account. Often, if there is a problem with hosting or your site gets hacked, the web company is holding all the keys to restore your site; and if they are hard to get a hold of, you may be in a website crisis situation. Whereas if you have access to your hosting company, a call to your host can often fix the problem and save you a hefty tech bill. 2. Have FULL ADMIN Access Most commonly, when we take over a website, if the old company gave login credentials, they will not be full admin access. This is again, often done by web design companies, with a “well, this is for your own good so you don’t mess things up” explanation. But the reality is, it keeps you stuck with them because you don’t have the ability to do critical tasks on the website such as add features, change the design, add users, etc. We have even seen, in some cases, when we do test a customer’s logins and discover they aren’t full admin logins, the former web company will be completely unhelpful, unresponsive, or try to hide the fact that they didn’t actually provide full access. Always ensure that a web design company is willing to give you full admin access to your web builder, your website hosting files and domain name account. 3. Keep as Much In Your Own Accounts As Possible Many of the issues with access above can be avoided by simply requesting that things be set up in your own accounts. In this way you never have to worry about a designer holding you hostage. However, we understand that hosting a website can be overwhelming and managing your accounts may not be desirable. We do manage hosting for many of our clients; however, we always give the option to have the client own the hosting accounts and we recommend only doing business with web companies who show no resistance to the option that the files and domain all live in accounts they don’t control. If a web design company gives pushback to the idea that you manage your hosting accounts or insists that they always require you host your site with them, that is a red flag that will almost certainly turn into an issue down the road. 4. Know Your Web Design Platform and Why It Was Chosen We have seen it all in 20 years as a web design company. There are countless instances where people have been sold a complex, custom-built web platform that they didn’t really need. There are so many user-friendly web design CMS platforms out there today such as Wix, WordPress, Shopify that make it easy to make simple edits and posts. These DIY website builders may not be easy enough that you want to build your website yourself; but they do make it easy enough that you should be able to make edits yourself. Complex, custom-built website platforms are rarely needed. Platforms like WordPress are open-source and able to build sites of almost any complexity while giving you the tools to easily make your own edits and not have to always run back to your web design company when you need to make small edits or add features. Your web design company should empower you to run your business efficiently, not be an obstacle to progress when you need to make updates in realtime. When we discuss what platform is best to build a site for a customer, we take their functionality needs and ongoing maintenance into account to deliver a recommendation that will meet their needs on every level. There are times when a custom platform is the best option – typically for very technical and enterprise-level buildouts. However, for 90% of websites, we will very rarely recommend a platform that isn’t user friendly or that the customer can’t use with little technical expertise. We always let the customer know the rationale for the website platform we recommend, whether it be of a technical, budgetary or ease-of-use standpoint. 5. Watch Out for Custom Themes Similar to the above, we’ve seen countless instances where a customer will ask for a platform they know, such as WordPress, only to have the web company deliver a website with a custom theme that essentially takes away all the typical user features of the platform. So the customer may sort of technically get a WordPress or a Shopify

When you choose a website design company, there are a lot of factors you may be considering – price, expertise, reputation. We will be the first to admit that phrases like “award-winning” have become so ubiquitous that they almost mean nothing now. Also, you care about YOUR website – you may not care about some other company’s site that won an award or two. So we get it – it is easy to glaze over awards and look at other factors when evaluating a website design company. Work with Winners! However, there is something worth thinking about in the phrase “award-winning” that I fear we’ve lost sight of in the familiarity with the concept. Winners are exactly that – winners! There is a mentality needed to compete – especially to compete and win. A competitor enters a competition with confidence that they can be better than their rivals. They aren’t competitors – they are winners – they have a winning mindset. And behind a winning mindset is a core value and belief that they have something great to offer. A winner is striving for excellence because they want to win. A winner wants to do their best and be their best so that even if they lost yesterday, they can win today. Is Your Website Design Company Stacked with Winners and a Winning Mentality? Winning website design awards isn’t something that should be overlooked. It speaks VOLUMES about who you are working with. Awards aren’t something that happened in the past to some other website by some irrelevant website design company – NO – Awards are the unspoken PROMISE from a WINNER that they are approaching your website and any other work performed with a winning mentality. They want to do a winning job because winning is what winners do. Award-winning website design companies ALWAYS build winning sites and turn projects into wins because it is in their DNA to do exactly that. So why would anyone want to work with anyone else and risk getting a website that will be a flop, an outcome that will be underwhelming and an amateur level of engagement and expertise. Go with winners and win. That’s a much better plan. More Awards than Any other Philadelphia Website Design Company Dynamic Wave Consulting doesn’t JUST have website design awards… we have the MOST website design awards of any regional firm! From design awards with 10BestDesign.com, UpCity, Muse Awards, Corporate Live Wire, DesignRush, Forbes, and so many more! We aren’t content to coast on yesterday’s success. We have a winning mentality that we bring to every job, big or small. We want YOU to win because WE want to win. When we turn our clients into success stories, we did exactly what we set out to do – be the best marketing and web design company in the Philadelphia region and beyond. Why don’t we discuss how we can turn your next web design project into a WIN!

Direct marketing is often forgotten by many businesses, especially small businesses and startups that don’t have much understanding or experience with it. In this digital age, most business owners assume that digital marketing is all that’s needed, but that couldn’t be more far from the reality. Here at Dynamic Wave, we strive to provide a plethora of services and solutions to help businesses solve their unique problems and achieve their business goals. Since our inception, we’ve proven our capabilities on a variety of expertise ranging from direct marketing and social media marketing to UI/UX design. Because of our versatility and commitment to our craft, we’ve established ourselves as a true company that’s worth the investment. In fact, Clutch has ranked Dynamic Wave Consulting among its list of game-changing direct marketing agencies. Direct Marketing Game-Changer – Dynamic Wave Consulting (based in Philadelphia, PA) For further context, Clutch is a Washington DC-based reviews and ratings platform that’s designed to help browsers navigate through different B2B industries across the globe. The website is known for its extensive collection of data-driven content encompassing different sectors like marketing, information technology, and business services. According to the platform, they only bestow the game-changer rank to the trustworthy and hardworking companies that have proven themselves over the years. Considering how your company is, it means a lot to see us already being spotlighted for our commitment and quality. We owe this rank to our awesome clients who’ve entrusted us with their projects and have put their faith in us. Thank you so much to everyone who believed in Dynamic Wave Consulting! Thank you so much for showing your support and trust. We can’t wait to welcome more exciting opportunities like this with you all moving forward. “Dynamic Wave Consulting is very professional and is responsive to my communications — they answer all my questions, no matter how many times I ask them. Dynamic Wave Consulting always ensures that I’m happy with the deliverables, checking in with me throughout the project.” — CEO, Trini Nikki “The service I received was professional and informative. They are so well-versed in this subject matter. They are really experts in every sense of the word. I sense he has a real passion for his work and is patient and willing to educate customers like me who don’t have a deeper understanding of internet and social media marketing.” — Sole Proprietor, www.PianoNotesShop.com Ready to work with our award-winning team? Ride a big wave to success with us! Connect with us and let’s work together. 

If You’re a Small Business (in the Greater Philadelphia, PA Area) – Odds are that you are Looking to Experience Greater Business Growth during this Holiday Season. We’ve all been there…the “holiday business slow down.” However, there are several ways that you can strategically navigate around this time of year – and in this blog post, we will provide you with a few strategic recommendations (from digital marketing, SEO, web design standpoint(s); to grab the attention of your prospects/customers this the 2023-2024 holiday season! 1.) Offer Holiday Discount Incentives (through strategic e-blasts): Around the holidays, it is paramount to engage your consumers/client base by posting special offerings, referral discounts, etc. Whether offering 10% off of in-store physical products, or an electronic gift card that can be redeemed through Black Friday/Cyber Monday – give your customers a little added incentive to shop with you this holiday season (or enlist your services, if your business provides specific services). 2.) Spruce Up Your Website with Holiday Pop-Ups & Content: If your business is offering seasonal products (or even discounts, as mentioned above), make sure that your website reflects this, as such. The on-page content-related additions can help boost your organic SEO, thus benefitting your search ranking on Google (and other search consoles). 3.) Update Your Google Business Profile, Accordingly: Based on the latest algorithms (as several of Dynamic Wave’s previous blog posts make mention of): Google Maps prioritizes businesses (in local, nearby searches) which frequently update their profiles via person-specific, relevant, location-oriented, and authoritative NEW content. 4.) Google Ads: Again, you probably want to make sure these ads are hyper-specific, locally-targeted, and accurately reflecting of your holiday sales objectives. Remember: Google tends to “reward” ads that are demonstrative, numbers-based, location-specific; and, make claims which can be backed, substantiated, & legitimized. Dynamic Wave can help you optimize your business’s Google Ads/PPC campaign(s), accordingly. 2023 Clutch Champions – Schedule Your Free Consultation with Us Today: www.dynamicwaveconsulting.com/contact-us #WebDesign #Philadelphia #HolidayMarketing #Discount #GoogleBusiness #Incentives #CyberMondayPhiladelphia #PhiladelphiaSEO #EBlasts #ContentMarketing

DesignRush, a B2B marketplace connecting businesses with design, marketing, and SEO agencies, identified the best digital marketing agencies “[which] help brands enhance customer engagement and conversion across various platforms.” These firms were then aggregated into a list, sent to Yahoo! Finance (with more than 170,000,000 visitors a month), and published accordingly! Pleased to Report that Dynamic Wave Consulting – based in Philadelphia, PA – was rated as a Top Five “5” Digital Marketing Firm on this List! From web design to marketing to SEO – as Yahoo! Finance identified, Dynamic Wave’s marketing efficacy will help build your business strategically, consultatively, and digitally. Talk to us: www.dynamicwaveconsulting.com/contact-us #WebDesign #Philadelphia #DynamicWave #DigitalMarketing #YahooFinance #TopRated #List #Nationwide #LeadGeneration #RevenueGrowth

From lead-optimized, award-winning website designs, to SEO (which can improve your business’s local search ranking on Google), to brand management and ongoing marketing – our clients have grown their businesses through our collaborative work together. Some of the largest national law firms, tech consulting agencies, and energy companies have strategically partnered with our versatile team at Dynamic Wave. From A Satisfied Philadelphia-Based Client, Personal Injury Lawyer Attorney Thomas Oakes: “I am so grateful that I found Dynamic Wave Consulting. Bruce and his team performed a complete overhaul of my law firm’s website – the result is remarkable. Not only has Bruce mastered the required technical skills, he has an artistic eye for aesthetics that simply can’t be taught. Before beginning the project, Bruce took the time to understand my company, my goals for the website, and how his work fit into a larger marketing strategy. During the process, he asked for feedback to ensure the work was headed in the right direction. And then after he was done, he revised each page of the site to my preference. It is rare to find someone that cares about your website as much as you do.” Via International Web Excellence Awards, to DesignRush, to Top 100 Magazine, to Impressions Media’s “10 Best Network“ – our industry awards and recognition speaks for itself! Check out our informational video (above) and learn about how we can help you – whether your growing business is based in Bala Cynwyd, Narberth, or even Mt. Laurel, NJ! We are here to help you – consultatively, collaboratively, and effectively. Talk to us: www.dynamicwaveconsulting.com/contact-us #WebDesign #Philadelphia #DynamicWave #Marketing #BrynMawr #Villanova #SEOMainLine #SEO #eCommerce #WebsiteBuild

“Responsive.” We’ve all heard it. Sure – any website can “respond,” *but is your website “responsive?”* Have you taken a look at how your website *appears* on desktop, mobile, AND tablet? Many web design firms out there claim that they can build your Philadelphia-Based Business a “fully responsive” website; however, they are missing one or two critical elements – which can ultimately undercut your SEO performance (and subsequent lead generation) if executed improperly. Good News: Dynamic Wave Consulting (#1 Rated Web Design Firm in Philadelphia; Certified Wix Experts) Can Create A Fully Responsive Website For Your Business. Having amassed multiple local, national, and international web design awards as Certified Wix Experts, Dynamic Wave Consulting (based in Greater Philadelphia & the South Jersey Area) has another tool in its arsenal to equip your business website with the features it needs to 1.) perform quickly, 2.) appeal & appear responsive across all devices (mobile, tablet, and desktop); and, 3.) rank high on local Google Searches. The Wix Editor X tool is our newly utilized site builder option – on the Wix platform – which we are setting our new clients up on (having created websites for clients in the Real Estate Technology, Nonprofit, Consulting, and Entertainment industries on this platform). Again, the *key* benefit of having a website built on Wix Editor X is that it can be optimized for all platforms: desktop, mobile, and tablet (a feature which many current site builders presently lack). From custom code to CSS Grid to enhanced content creation opportunities – new features, on the Editor X platform, can all help improve your website’s performance, speed, and interactivity. Why is this important? A Website That Is Fully Responsive Across All Platforms (and Performs With Quicker Load Speed) Will End Up Improving Your Google Ranking. Building a website on the Editor X platform doesn’t just guarantee that you’ll perform well on Google, generate leads, etc. – content generation remains of the essence. From Yoast, we’ll want to incorporate proprietary content (case studies, testimonials, pictures, etc), keyword integration (backed by keyword research), integrate necessary tags, and avoid duplicative content. At Dynamic Wave Consulting, our websites pass all of the necessary tests to position your business (from Bryn Mawr, to Haverford, to Villanova, PA) for digital success. Design is the first part; however, functionality, responsiveness, and a well-considered SEO strategy (with performance speed) will help you rank higher on Google and ultimately generate new leads to your website. Let’s build your business fully responsive website – talk to us: www.dynamicwaveconsulting.com/contact-us #FullyResponsive #Website #SEO #Google #EditorX #CertifiedWix #Experts #AwardWinning #PerformanceSpeed