At this point in the fiscal year, many businesses have an idea of what their marketing budget is…or was. Invariably, you’ll need to continue “pushing” your message/call-to-action out there (from visibility in Bryn Mawr, to Haverford, to Philadelphia); while “pulling” in new prospects, clients, and partners via strategic brand identity endeavors – in order to dominate your industry competition this summer. So, if you want to demarcate general “marketing” into two “2” categories: “push” and “pull”…both are worth mentioning and implementing into your business strategy for Q3 and Q4. We will describe both actionable strategies (below) in a little more detail.
“Push” Marketing Involves Directly Messaging Your Brand’s “Call-To-Action” to Potential Leads, Prospects, and Clients.
Hence the image above, “push” marketing (per HubSpot) can entail hyper-targeted display ads on social media to your constituents, direct mail appeals (perhaps advertising free consultations or branding assistance), or even large billboard/physical ads. The aforementioned strategies not only get your message out there in a compelling, responsive fashion – but also help further your brand identity (building incipient “brand equity” amongst prospects and audience members – sensory stimulation offering a direct, or indirect, “foot in the door”).
“Pull” Marketing Involves Subtler Tactics – Aimed At Planting the Initial Seed in Your Prospect’s Mind via Digital Tags, Search Authority, and Content.
“Pull” Marketing tends to be a bit more subtle. From writing keyword-driven, content-enhanced blog articles for your brand, to improving your Google My Business Presence, to improving your On-Page SEO strategies on your business website – the goal of this is to create a ubiquitous digital footprint for your business with strong social proof. According to Trust Pilot, social proof allows your most satisfied clients to tell a compelling (and empowering) story about your brand. Up to 75% of new prospects make a decision on using or consuming from a business first based on their Google Reviews (the good news, we can help you improve your social proof online)!
At Dynamic Wave Consulting, we can help create a robust, strategic “push-and-pull” marketing strategy for your business designed to improve brand identity/brand equity while also directly appealing to new prospects, constituents, and clients. Schedule a no-risk SEO, marketing, web design, or advertising consultation with us today at: www.dynamicwaveconsulting.com/contact-us
