What is the Best Service Industry or best roofing marketing strategy? When we rub shoulders with business owners and tell them we specialize in trade and service industry businesses, we’ll often get questions like, “What is the best roofing company marketing strategy” or “what is kind of marketing should a contractor be doing?” This is a great question – but typically people want a “silver bullet” for their marketing because they feel like they’ve tried everything – but without great success.
The reality is that we live in an age when the game is a little bit rigged. Many things like the Google algorithm heavily favor content coming from Google. Surprised? So to get higher in SEO, when you ALSO have a great Google Business Profile AND are Advertising on Google Search AND Utilizing Google Local, the net result is that everything feeds off the other services and you get a net result that exceeds any of the individual components if done alone.
So the one best roofing marketing strategy doesn’t boil down to one thing – rather the best marketing strategy is a unified strategy that balances and leverages the available options to create a unified whole. We are biased – but our agency is arguably the best marketing agency for roofing and trade businesses. We get great results utilizing Google ads OR Google Local OR SEO OR geotargeting OR Google Maps. But the BEST results we see are when companies play the Google game and employ a diversified marketing strategy that leverages all the available options.
Everything is connected and feeds off the other marketing components – Google ads increase SEO page rank; Optimized Google Business increases organic search; A well optimized website with SEO targeted landing pages brings down click costs with ads and increases “quality score”, which improves ad position to put you above competitors. Is it rigged… a little. But understanding how this all works together gives you a competitive edge.
Moreover, when you utilize a marketing agency that specializes in your industry, knows the local market, knows how to leverage different marketing products for optimal results, perhaps the “best” marketing strategy for roofing or service industries is to hire Dynamic Wave Consulting. We specialize in digital marketing for roofing companies and trade businesses as well as, SEO & geotargeting, Google maps optimization, lead generation, social media marketing, lead-optimized website design and development, traditional advertising, outdoor advertising and vehicle wraps and much more. Schedule your free roofing marketing consultation today.