SEO can tend be a vague, ambiguous term – what exactly is it?
From our SEO-related experience, it’s more than just getting “found” on Google. Moreover, effective SEO strategies incorporate different methods of content generation, calls-to-action, backlinking, blogs, and social profiles that can help increase a company’s “digital footprint.” According to Analytics That Profit: “Your digital footprint is a collection of all the information about you available to search engines.” 87% of small businesses in the Main Line (Greater Philadelphia) wish they could have a more effective SEO strategy for their business.
Dynamic Wave Consulting’s SEO Approach: Whether its Stradley Ronon Stevens & Young or Villanova Business School accredited Value Prop (with published author Jose Palomino) – Dynamic Wave Consulting offers these 5 SEO “Must-Haves” to boost your digital presence.
1.) Content Generation for: Did you know that “blogging” once per week can help a website improve its Google page ranking in less than one month?
2.) Backlinks/Press: It’s important to be found on more than one place on Google. Ask your partners/peers/friends to link BACK to your site…simple, right?
3.) On-page Titles/Descriptions: Whether its Wix or WordPress – odds are that your website platform has a “tool” which can help enhance your page’s text-based optimization (think: matching principle, affirmative words, calls to action, etc.)
4.) Lead Magnet Pop-Ups: According to collegiate sources, lead magnets have a 35% increased conversion rate to generating a new subscriber, compared to websites without one!
5.) Sales Profile/Process – You guessed it! Would this not be a proper “Bruce Leto Blog” without an assertion of the relationship management premium (especially in Rittenhouse Square/Philadelphia/Villanova)? Our Sales Throughput Process – a term coined by one of our Villanova Business School-affiliate clients (Value Prop) can help generate leads in a quicker volume/velocity than otherwise normally expected! It all starts with relationship building and brand identity/placement!
Offer your prospects a 15-minute free consultation – think of it as a deferred economic investment! Visit www.dynamicwaveconsulting.com to schedule!
Bruce Leto, Jr. (MBA – Villanova University)