If You’re a Small Business (in the Greater Philadelphia, PA Area) – Odds are that you are Looking to Experience Greater Business Growth during this Holiday Season.
We’ve all been there…the “holiday business slow down.” However, there are several ways that you can strategically navigate around this time of year – and in this blog post, we will provide you with a few strategic recommendations (from digital marketing, SEO, web design standpoint(s); to grab the attention of your prospects/customers this the 2023-2024 holiday season!
1.) Offer Holiday Discount Incentives (through strategic e-blasts): Around the holidays, it is paramount to engage your consumers/client base by posting special offerings, referral discounts, etc. Whether offering 10% off of in-store physical products, or an electronic gift card that can be redeemed through Black Friday/Cyber Monday – give your customers a little added incentive to shop with you this holiday season (or enlist your services, if your business provides specific services).
2.) Spruce Up Your Website with Holiday Pop-Ups & Content: If your business is offering seasonal products (or even discounts, as mentioned above), make sure that your website reflects this, as such. The on-page content-related additions can help boost your organic SEO, thus benefitting your search ranking on Google (and other search consoles).
3.) Update Your Google Business Profile, Accordingly: Based on the latest algorithms (as several of Dynamic Wave’s previous blog posts make mention of): Google Maps prioritizes businesses (in local, nearby searches) which frequently update their profiles via person-specific, relevant, location-oriented, and authoritative NEW content.
4.) Google Ads: Again, you probably want to make sure these ads are hyper-specific, locally-targeted, and accurately reflecting of your holiday sales objectives. Remember: Google tends to “reward” ads that are demonstrative, numbers-based, location-specific; and, make claims which can be backed, substantiated, & legitimized. Dynamic Wave can help you optimize your business’s Google Ads/PPC campaign(s), accordingly.
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