When it comes to localized, service-based SEO for your business (be it a marketing firm, art studio, or financial institution) – the more specific, the better.
Specific, Service-Based SEO (fit for local businesses – from Bryn Mawr, through Villanova, through Philadelphia)!
While it’s tempting to display an exhaustive, comprehensive list of each and EVERY service offering that your business features – stick with two to three for closely optimized results. For instance, if you represent an acupuncture business (but also offer ancillary, holistic services) – make sure that your listing focuses primarily on “acupuncture,” “dry needling,” etc. Three “3” other recommended questions to ask yourself:
1.) Does your business have an address-based location? Many business now purport themselves as “online lifestyle businesses;” however, Google puts less leverage on GMB profiles lacking a physical address.
2.) Did you know that feeding “updates” *through* your Google My Business profile can result in up to a 35% increase in direct profile visits? If you can go one step further and link these back to your website – what you’re really doing is creating additional authoritative backlinks (thus, improving your brand’s digital footprint)!
3.) Photos & Pictures. Google’s latest algorithm *does* incorporate image scraping through advanced data features to optimize profiles with relevant image display (of your services offered, clients, interior/exterior, etc)!
At Dynamic Wave Consulting, we can go on and on about how to best optimize your Google (or Yelp, Facebook, LinkedIn) Business listing for leads – and ultimately conversions. In the above informational post; however, we have focused on a few strategic tips, tricks, and tools which can help you immediately.
#BusinessGrowth#SEO#LocalizedSEO#DynamicWaveConsulting#Google#GoogleMyBusiness#GMBListing#ServiceOfferings#GreaterPhiladelphiaSEO
The good news: there are at least TEN “10” other dynamic, impactful tips that we can provide you to improve your business’s localized Google Search presence (driving the right leads and traffic to your website)! Schedule your consultation today at: https://dynamicwaveconsulting.com/contact-us/
Bruce (MBA – Villanova University); 610-316-1112